Being famous gives you a voice and everything you say reaches more people quicker and, at the same time, you transmit a message and an identity.
Nobody knows that better than Jordi Roca and Gordon Ramsay who, taking advantage of their sense of humour, create and participate in hilarious adverts.
Jodri Roca and light-hearted humour
Jordi Roca, the pastry chef of the Roca brothers, has a great sense of humour which can be seen in his adverts and videos.
The “Velencoco” ice cream
This is the advert for an ice cream created by Jordi Roca the mould for which is the torso of model Andrés Velencoso.
Rocambolesc: The Ice Cream Cone Diet
An advert to promote Jordi Roca’s ice cream parlour Rocambolesc featuring the “ice cream cone” diet. The advert is inspired by a Spanish joke of a sexual nature in relation to ice cream.
How to cook El Celler de Can Roca’s stratospheric chicken
In a video, Jordi Roca shows how to cook a supposed recipe of El Celler de Can Roca called “Stratospheric Chicken”.
Gordon Ramsay and his personality
Amazon signed up Gordon Ramsay to appear in the adverts for its new gadget “Echo”. The brand took advantage of the media persona Ramsay himself has created and which he exaggerates in his adverts with humour.
The gadget, which answers to the name of “Alexa”, connects to the Internet and can control various devices in the home. The surprise comes when Gordon Ramsay answers instead of Alexa.