Festivals are basically a “big celebration” with a festive feel and which generally involve a series of activities around a central theme. In the world of festivals there’s also room for a gastronomy festival that mixes exquisiteness and great chefs with an atmosphere typical of a music festival: we’re talking about the Taste Festivals.
A casual form of haute cuisine
The Taste Festivals are an initiative that began in 2004 in London with the aim of making room for haute cuisine in the world festival panorama. That’s why the look adopted was one similar to the big world-renowned festivals: marquees, stands, mini kitchens, signs, music, areas for sitting… All in a chic and at the same time, informal atmosphere. It really took off in 2012 when Jamie Oliver joined the festival, which gave rise to the first big edition in England. Today it is held in over 20 cities throughout the world, having acquired an international dimension with worldwide attendance of 600,000 people who are passionate about food and drink, with music and entertainment for the whole family in an atmosphere described as a “giant, well-organised picnic”.
From the start, renowned chefs and restaurants, some of which hold Michelin stars such as Alain Ducasse, Michel Roux Jr, David Chang, Rene Redzepi and Lars Williams (both from Noma), Alex Atala, Raymond Blanch and Heston Blumenthal, amongst others, joined the project. The festival has been such a huge success that in 2015, the company IMG bought it and currently owns and manages such.
A festival that takes place all year round
Festivals are usually held at a particular time of year and last a few days. The Taste Festivals are actually a series of festivals called “Taste of” followed by the name of the city the festival is being held in and there can be more than 20 of them over the year. The next ones will be Taste of Durbman (from the 22nd to the 24th of July) and Taste of Roma (from the 15th to the 18th of September).
Images source: facebook of Taste Festivals