This summer will see the opening of the Market Hall West End, the largest food court in the whole of the UK. It will have 12 restaurants, 4 bars, a wide range of shop premises for the sale of products, spaces to hold events and a show kitchen.
With 37,500 square metres’ surface area and located in Oxford Street, Market Hall West End will be a prominent gastronomic attraction on one of the world’s most commercial and visited streets. In order to make the venue a pleasant, accessible place in summer, the building will have a retractable roof for celebrations and cocktail parties on the roof which will no doubt be all the rage with the visitors to the building.
At the head of the project is CEO Andy Lewis-Pratt, a philanthropist, and previous developer and restaurant owner Simon Anderson, of the Pitt Cue Co premises chain.
There are currently two Market Hall locations in London: one in the Fulham district and the other opposite Victoria station. With the opening of the new building, restaurant owner Simon Anderson intends to establish a new point of reference in this expanding sector and offer citizens the chance to enjoy a large number of gastronomic options within a single building.
“You’ll find a great curry hamburger, pizza, vegan food and more all under the same roof…” Simon Anderson for Fine Dining Lovers.
In order to offer a better shopping experience, the gastronomic offer has been gaining ground over the last two years, offering more and more modern, attractive, quality spaces.
Mr Manel Morillo, an expert in the management of restaurant chains, confirms that it is interesting to invest in this type of gastronomy and shopping space as it can lead to a financial increase in business (study by the NPD), but it is only productive to do this if there is sufficient capital to open the business with top branding and design – in addition to excellent operational conditions.
He also believes that the new success model for a shopping centre will be one that covers a 360º experience, on top of the classics. I.e., before people went to a shopping centre to shop, in theory… The reality is that we now go for a day out, to have fun, and maybe do a bit of shopping. In short, these are leisure spaces where restaurants are one of the main pillars.